What the 180-day test can and cannot see
Read this before treating the ad-proven count as a ranking of who spends most.
It measures one creative, not a campaign
The Ad Library dates each individual ad, not the advertiser's tenure. A brand that never
changes its creative shows years; a brand that refreshes monthly shows weeks — even if it has spent
continuously for a decade.
So the list is biased toward set-and-forget
Twenty brands on the board below sell over A$5,000 with a working checkout and still failed
the ad test. Their oldest visible ads: Appliances Online 30 Apr 2026 · OSIM 22 Jun 2026 · Gym Direct 13 Aug
2026 · Osmen 28 Aug 2026 · Able Power 19 Aug 2026 · Spas Wholesale 29 Jul 2026 · Pizza Ovens R Us 30 Jul
2026 · Nordhaus 2 Jul 2026 · Clearlight 30 Apr 2026 · Feel Good Massage Chairs 20 May 2026 · Alpine Spas 31
Jul 2026 · Macarthur Fitness 28 Aug 2026. None of these are new businesses — they refresh creative every few
weeks, so the instrument reads them as new. Their absence from the proven list is a limit of the
measurement, not a verdict on the advertiser.
Every date here was re-verified against a named ad
On 1 Sep 2026 each row was re-queried with the Ad Library's own date filter, and its oldest
still-active Australian ad captured by Library ID. Open any row and the second link goes straight to that ad.
The pass moved 16 dates earlier — Pool & Spa Warehouse from Jul 2021 to Aug 2020, Nook Saunas
from Apr 2025 to Jan 2024, Canyon Offroad from Jul 2025 to Jul 2024 — and removed one brand, VERVE Fitness,
whose oldest active ad turned out to post-date the cutoff. It now sits in the cart-only group.
Dates are lower bounds
Results are sorted by impressions and paginated, so an advertiser may have run longer than
the oldest ad surfaced. None ran shorter. Every date here is a floor, and the linked ad is proof of it.